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ON TELEVISION |
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AT THE CINEMA |
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GCSE Assessment Objectives
or What do I need to know to get an A?
Media Studies is renowned as a subject because
a) It's pretty hard to get an ungraded result
b) It's also pretty hard to do well.
If you want to succeed, you will need to demonstrate the following:
AO1: Knowledge and
understanding
- use media terminology appropriately to describe theoretical concepts
and production techniques
- demonstrate a knowledge of mass media organisations, their structures including new technologies, output, the working practices and constraints under which they produce texts;
- be aware of the impact of mass media on people’s lives and the
formation of social attitudes.
AO2: Analysis and
interpretation
- analyse and evaluate a range of media texts, their distinctive forms and conventions, including their own media productions;
- consider the implications of media representations of individuals,
groups, events and issues;
- explore the relationship between the production of media texts by
institutions and their consumption by audiences.
AO3: Production skills
- use practical skills to create, individually or as a group, a media
production, demonstrating creativity and initiative in using available
resources;
- undertake a range of pre-production tasks such as research, scripting and storyboarding, and production tasks such as recording, editing and design.
Quality of written communication
Where you are required to produce extended written material in
English, you will be assessed on the quality of your writing.
Specifically, you will be required to:
- present relevant information in a form that suits its purposes;
- ensure that text is legible and that spelling, punctuation and grammar are accurate, so that your meaning is clear.
Quality of written communication will be assessed in all components,
under Assessment Objectives AO1 and AO2.
OK... but I still don't know - how do I get an A?
- Don’t just repeat what you’ve heard in class – bring your own, informed perspective to your writing.
- Recognise and analyse in detail the representational choices made by the producers of media texts.
- Discuss the way media industries and institutions operate and affect the production and distribution of media texts
- Use media terminology (your glossary terms) in a confident and sophisticated way.
- In practical work, show a high level of skill and confident handling of technology, including ICT. Use the techniques and conventions appropriate to your chosen medium and genre.
- Understand the different ways in which audiences can be identified and categorised, and how media texts are tailored to target audiences’ needs and expectations.
- Analyse how media producers make sophisticated choices about media language: mise en scene, framing, sound etc.
- Relate your practical work and the choices you made to the four key concepts you have studied: media language, audience, institution and representation.
- Always write clearly, in a planned, logical structure, with precise and accurate use of language, including grammar and spelling.
And how do I get a C?
- Understand a range of media forms and conventions, and describe how they are used in a variety of different media.
- Explain the relationship between representations in media texts and the appeal of these texts to their target audiences.
- Understand the relationships between media institutions and the texts they produce.
- Your production skills and use of ICT are sufficient to create a finished product.
- Show some understanding of different kinds of audiences, and relate this to your own production tasks.
- Present a log of production decisions, and the reasons behind them.
- Write logically, with reasonably accurate use of language.
These notes are adapted from the AQA GCSE Media Studies Specification which you can read at the AQA website.
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